Camping gear from Kmart or Target

Camping gear in Australia varies for quality and price. Brands like Jackaroo and Coleman have been around for many years and have a high quality standard.

If you step into a city camping / hiking store you will find even more premium brands of hiking gear, tents, and camping equipment. Ultra well designed and light weight, the city hiking stores are very much oriented to the hard core, brand driven hiker with the prices to match. Beware that the carbon fibre cutlery and crockery is going to cost you a backpacker's week's wages.

There are plenty of alternatives. Oztrail is a camping gear brand that you will find everywhere. It is typical for department stores such as Kmart, Target and Big W to stock a full range of OzTrail along side their own cut-price brands.

Australian shops are duty bound to stock products of a reasonable quality, so you can expect good quality and reliability from even their cut-price "home brand" camp equipment. Australian department stores also have exchange or refund policies that are aimed at customer satisfaction. Even better if you have taken a copy of the receipt on your smart phone at the time of purchase, so you can show the customer service person that you DID purchase the product at one of their stores.

In the end you can expect to pay $20 - $30 for an easy to erect two man tent and just $9 for an single inflatable mattress at a Australian department store.







John Nayler

Digital Marketer. Sailor. Speaker





John Nayler

Brisbane, QLD

0407 15 13 11

John Nayler

In a world where it is critical to cut through the noise and stand out, John Nayler quietly delivers significant competitive advantage through an in-depth knowledge and intense fascination with content, information and the digital world. Describing his first contact with the internet in 1998 as ‘Love At First Sight’, John successfully created the laptop lifestyle before it was a buzzword, growing a highly regarded digital and media agency, inventing and commercialising products, and launching niche magazines, from aboard his boat in the Whitsunday Islands – one of the most sought after island locations in the world. Competitive advantage is a hard-contact, tactical game which can be won or lost in the digital space. John’s education and commitment to his field, and experience at the forefront of marketing and management in the IT space, delivers an innate understanding of how to position, communicate and leverage to deliver improved visibility, lead flow, and ultimately drive sales and profitability.