Fri 25 Apr 2008 With some wonderful weather unleashing itself on the Whitsundays a rapidly put together plan allowed the filming of a feature commercial for Cumberland Charter Yachts. With the willing assist from Vanessa, my PA for a day, and 6 models, Friday became a mad day as we filmed the process of going on a bareboat charter.
Boy, didn't I learn a lot. It does take a lot of time to get the shots you need! Luckily the guys we used were very good, including Canadian randoms, Courtney and Brian, who were happy to swap their camper van for a night to join us on board Cumberland Princess, the Perry 445p power cat.
Now, all I have to do is edit it into something that works... :-(
In a world where it is critical to cut through the noise and stand out, John Nayler quietly delivers significant competitive advantage through an in-depth knowledge and intense fascination with content, information and the digital world. Describing his first contact with the internet in 1998 as ‘Love At First Sight’, John successfully created the laptop lifestyle before it was a buzzword, growing a highly regarded digital and media agency, inventing and commercialising products, and launching niche magazines, from aboard his boat in the Whitsunday Islands – one of the most sought after island locations in the world.
Competitive advantage is a hard-contact, tactical game which can be won or lost in the digital space. John’s education and commitment to his field, and experience at the forefront of marketing and management in the IT space, delivers an innate understanding of how to position, communicate and leverage to deliver improved visibility, lead flow, and ultimately drive sales and profitability.