Is it east or west?


Sun 15 Jul 2012
Western culture continues its intrusion into the orient. While the west concerns with power in the east, and oppressor from asia is likely indiscernible as full reflection of the west by the time they arrive, if the rate of advancement continues. Such eastern innovation includes the music festival business model. 

Bring together 10 s of thousands of enthusiastic young party goers to one place and get them used to moshing just like they have seen on tv while, over consuming "festival" priced beers. I recognise it - its western culture. 

The music was fantastic by the way and diverse as promised by the "world" music title, but the smell of big business is unmistakeable. 

(written while waiting in a shuttle bus queue for 1/2 hour)

John Nayler

Digital Marketer. Sailor. Speaker





John Nayler

Brisbane, QLD

0407 15 13 11

John Nayler

In a world where it is critical to cut through the noise and stand out, John Nayler quietly delivers significant competitive advantage through an in-depth knowledge and intense fascination with content, information and the digital world. Describing his first contact with the internet in 1998 as ‘Love At First Sight’, John successfully created the laptop lifestyle before it was a buzzword, growing a highly regarded digital and media agency, inventing and commercialising products, and launching niche magazines, from aboard his boat in the Whitsunday Islands – one of the most sought after island locations in the world. Competitive advantage is a hard-contact, tactical game which can be won or lost in the digital space. John’s education and commitment to his field, and experience at the forefront of marketing and management in the IT space, delivers an innate understanding of how to position, communicate and leverage to deliver improved visibility, lead flow, and ultimately drive sales and profitability.