Water front to Lake Geneva



























Banquet room at Schiller Castle



Taking a tub the old fashioned way



Room heater



Castle overlooks main route (for centuries)


Weekend in Switzerland


Tue 31 Jul 2012
The opportunity to slip into the home of Swiss cheese was not to be missed.

Lausanne was the target city, located in the French part of the country. Representing only about fifteen percent of the population, the locality is typically swiss, but is also an expensive version of France.

Out and about over the weekend with my CS host, there was meeting for fantastic Japanese lunch with pub beer chaser, an extended lakeside walk and visit to Chillon Castle.

As the home of the modern Olympics, it seems the locals were more focused on the upcoming national day than a world sport event of their partial ownership. Lausanne is the home of the IOC and the guy behind the modern Olympics lived in this very city... but it seems that for the most part the locals are oblivious.

While the experience was great, its not a great way to "expense" your European holiday, as the well recognised "Big Mac Index" which dials in Switzerland as one of the most expensive places to eat at the top of the McDonalds menu in the world. While I did not take time out at the world eating hall, I did get to experience a ten franc (AU$) Kebab and four minute train trip for three ($AU) francs. As the AU$ is the same as the Franc virtually, you get the idea. Its Aussie prices for a premium destination that takes itself pretty seriously.

Now its back to France for some time at the keyboard to restock the travel bank accounts.


Chillon Castle, Switzerland in Switzerland

John Nayler

Digital Marketer. Sailor. Speaker





John Nayler

Brisbane, QLD

0407 15 13 11

John Nayler

In a world where it is critical to cut through the noise and stand out, John Nayler quietly delivers significant competitive advantage through an in-depth knowledge and intense fascination with content, information and the digital world. Describing his first contact with the internet in 1998 as ‘Love At First Sight’, John successfully created the laptop lifestyle before it was a buzzword, growing a highly regarded digital and media agency, inventing and commercialising products, and launching niche magazines, from aboard his boat in the Whitsunday Islands – one of the most sought after island locations in the world. Competitive advantage is a hard-contact, tactical game which can be won or lost in the digital space. John’s education and commitment to his field, and experience at the forefront of marketing and management in the IT space, delivers an innate understanding of how to position, communicate and leverage to deliver improved visibility, lead flow, and ultimately drive sales and profitability.