Promoting Australian Roadtrips in Europe - Starting 15th July
Wed 01 Jan 2014The recent downtrend is the Australian dollar has effectively put Australia on sale as a travel destination. With the AUD more than 10 % lower than 12 months ago, and rumoured toward 20%, it is timely to remind the world's travelers that Australia is now on sale as a destination.
Trans Europe Promotional tour
Departing: 16th July - 5th August
This promotional tour is going ahead and is already aligned with the destination of Airlie Beach on the Queensland Whitsunday Coast. We will utilise a local business group's "Heart of the Reef" brand asset.
The "Airlie Beach, Heart of the Reef", has thus far been used to establish numerous billboard locations on Queensland's Bruce Highway. This promotional tour will seek to engage and build audience through Facebook and other online assets to further enhance the brand investment.
The primary means for engagement will be meet and greet functions in 10 cities in 10 countries Europe over 20 days. Covering the equivalent of Australia's span, Portugal in the west is roughly 4000 km from Istanbul in the East.
Engagement via couchsurfing
Audience will be attracted and engaged using the
"Couch Surfing" network. Numbering over 4,000,000 members worldwide, it is the world's largest traveler social media network and boasts incredible membership across Europe. The membership is typically young, educated and tech savvy. In cities across the world, weekly or monthly "meetings" are attended by locals and travelers seeking social and cultural interaction. These people are valuable as leaders of travel opinion, in person and in social media.
Draft Countries List
1. Portugal
2. Spain
3. France
4. Switzerland
5. Italy
6. Croatia
7. Montenegro
8. Albania
9. Greece
10. Turkey
Road Trip Participants:
John Nayler
Airlie Beach local, sailor, social media guru and traveler, John has been a member of the Couchsurfing network for 4 years and has hosted 400+ people from around the world on his catamaran, in his home and on the road. Having amassed huge credibility in the system, John is able to connect easily with people, locations and culture as he travels. John is a pro blogger, video editor, creator of the ChannelWhitsunday.com online TV station and other tech innovations.
Adrian Cahill
Street savvy former soldier Adrian from Townsville, Queensland has traveled to more than 70 countries, spoken at TedX talks about travel, slept in mud huts and been caught smuggling Vegemite into China. Having traveled extensively utilising the Couch Surfing network he has enormous experience and instant charisma in travel circles.
Other crew
To be nominated
Outcomes:
1. 10 cities across 10 countries in 20 days
2. 10 functions in key locations
3. Engage and educate in person
4. Grow a large following for the Facebook resource
"Airlie Beach, Heart of the Reef"
5. Continuous social media feed stories, pictures, videos into Facebook and the blog site
www.deja.vu and to Facebook.
6. Inspire more visitors to visit Airlie Beach, Queensland and Australia
7. Expose the brands and products of our supporters
8. Engage with other circles as able
Sponsor Advertising Opportunities
Vehicle branding (whole) $5500
Web site branded (whole) $2200
Web site top banner rotation $550
Web site footer $330
* All sponsors included across marketing channels
Prices in Australian dollars, invoiced and include GST. Payment by direct deposit, Mastercard or Visa
For more information
John Nayler
Email: john2012@nayler.com
Skype: john.nayler
Spain Mobile: +34 6252 86691
Related Links:CouchSurfing.orgPortugal to TurkeyAirlie Beach, Heart of the Reef
